Selected Work
Head of Marketing
Marketing specialist in live and immersive entertainment, with a focus on community building and audiences that return. Currently Head of Marketing at Phantom Peak, London's open-world immersive experience.
London's first open-world immersive experience. Built a community of over 1,300 dedicated members, achieved a 30% return visitor rate — an industry record — and rebuilt the e-CRM strategy from scratch to drive long-term loyalty.
Head of Marketing · 2024 – Present
Specialist in audience-first marketing for live and immersive entertainment — with a focus not just on acquisition, but on keeping audiences coming back. At Phantom Peak I built a community of over 1,300 dedicated members, achieved a 30% return visitor rate (an industry record for immersive experiences), rebuilt our e-CRM strategy from scratch, and implemented dynamic pricing that improved yield without eroding audience goodwill.
Previously Digital Marketing Manager at Layered Reality and in-house at Mamma Mia! The Party and Bill Kenwright Ltd across West End and UK touring productions. Across 7+ years I've worked at the intersection of data and creativity — building audience strategies that drive return rates, managing performance marketing, and turning first-time visitors into long-term advocates.
