I speak at industry conferences on return-visitor strategy, community building, and the future of marketing for theatre and immersive experiences. Talks draw on specific data and case studies from 7+ years working across West End, UK touring, and immersive entertainment.
The prevailing theory in live entertainment is that dedicated fandom just happens — that passionate audiences are a product of a great show and good luck. This panel explored how the conditions in which genuine loyalty forms are entirely within your control, and that most productions miss the opportunity by treating the first visit as the end of the relationship rather than the beginning of one.
Speaker profile →As search traffic shifts toward AI-generated answers and organic reach contracts, live experience brands face a structural problem: the channels they relied on to reach new audiences are degrading. This talk examined how to future-proof your digital strategy through first-party data capture, loyalty infrastructure, and community ownership — so that your audience belongs to you, not to an algorithm. Presented alongside Neil from Semantic.
Conference write-up →Panel discussion on what effective social content looks like in 2025 and beyond — covering authentic influencer marketing, tone of voice, and what community actually means in practice for entertainment brands.
Event summary →Book a talk or panel
If you're organising a conference, workshop, or panel in the live entertainment, theatre, or immersive experience space, I'm available to speak on audience building, community strategy, and the changing marketing landscape. Get in touch →